The year 1967 will unquestionably be one of the most exciting and memorable
in the history of the Cadillac motor car. For this year marks the appearance of
twelve impressive new Cadillac models... each a triumph of motoring distinction
in its own right; each with its own dramatic appeal to those who appreciate
the many rewards of luxury car ownership. Among these distinguished cars you'll discover the totally new
and long awaited Eldorado, the finest personal car the world has ever known. You'll be delighted to discover
that, in addition to the styling changes apparent in the whole Cadillac family, Cadillac performance
has never before been so responsive nor its many comforts so rewarding. Cadillac quietness and
the inherant quality long associated with the Cadillac name are even more satisfying. In addition, you
will discover outstanding evidence of Cadillac's traditional concern for the security of its owners and their
passengers. Scores of safety and convenience features, many pioneered by Cadillac, contribute greatly to
motoring pleasure and peace of mind. You are invited to visit your authorized dealer soon. You'll surely
agree that the Standard of the World has never before been so surprisingly new... or so superbly Cadillac!