| 1964 Cadillac De Ville Series | | |
| THE De VILLE SERIES Luxury and elegance unusual in motoring are the everyday pleasures enjoyed by the owner of a magnificent Cadillac de Ville for 1964. From its full complement of power assists and controls to its elegance of appointments, the de Ville achieves a new degree of perfection in motor car beauty and luxury. The special emphasis on interior luxury sets the de Ville Series apart from all other fine cars. Each of the four dramatic de Ville models-convertible, coupe, four-window sedan and six-window sedan-is a superb example of the craftsmanship and attention to detail that has made Cadillac the internationally recognized Standard of the Worid. In this view, you see the distinctive rear styling motif typical of all Cadillacs for 1964. Crisp new lines of the deck lid are harmoniously blended with the bumper and rear "grille" to emphasize width. The fin line flows in a low, unbroken sweep from front to rear and is unmistakably Cadillac in its correctness of proportion . . . and an outstanding example of the dignity of design and quality of craftsmanship that has maintained Cadillac's position of styling leadership in the luxury car field. |
 Convertible |
 Genuine perforated leather in seat and back inserts in nine color combinations enriches the smart de Ville interior, illustrated in red. New, softer carpeting is another luxury. |
 Coupe |
 This Coupe de Ville combines white leather and black carpet. Also availabie are two fabric patterns in eight colors. Leather and bucket scats are extra-cost options. |
 Four-window sedan |
 The de Ville four-window sedan, with front and rear center armrests, is designed in lime snowflake pattern Dorchester cloth with white leather, one of eight color selections. |
 Six-window sedan |
 Deep luxury marks the roomy de Ville six-window sedan. Illustrated is midnight blue petal pattern Dover cloth with harmonizing genuine leather trim. |
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Soft, relaxing colors and rich fabrics contribute to the luxurious comfort of de Ville interiors. A convenient reading light adds to passenger comfort . . . Cadillac's smooth unbroken lines sweep into the rear light ensemble which is integrated into the rear bumper design. The de Ville designation is in distinctive, gleaming Cadillac script . . . A distinguishing Cadillac feature is the rear license plate area which is smartiy integrated into the rear grille and bumper design . . . Front grille and bumper sweep gracefully into the front fender sides and are highlighted by Cadillac's automatic cornering lights . . . Wherever you travel, the unsurpassed elegance of the Cadillac de Ville is a constant reminder that you are in possession of a remarkably distinctive type of motoring enjoyed only by de Ville owners. |
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All the de Ville needs is you behind the wheel . . . for in all motoring there is no more enjoyable place to sit. Seats are newly designed for greater comfort . . . thick foam padding is cool and restful . . . folding center armrests front and rear provide clubroom comfort. For 1964, leather seat and back inserts are perforated to virtually "breathe" for superlative comfort. |
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