|The 1963 Cadillac does just that. In beauty ... in luxury ... in performance ... and in craftsmanship,
the new Cadillac creations portrayed in this brochure surpass the famous cars they supersede. Under the hood is a greatly refined engine.
It is lighter in weight, quieter and smoother in operation than ever before. And in the way the 1963 Cadillac rides and handles and responds,
where, indeed, many believed perfection had been already attained, Cadillac engineers have wrought miracles of improvement.
But the purpose of this book is to acquaint you with the briljant styling and elegant interiors of the newest Cadillacs.
We feel certain that after appraising the 1963 selections, and then after your first few minutes at the wheel,
you will agree that Cadillac for 1963 has surpassed its own great reputation.|